Mr. Freitas is an entrepreneur with over twenty-five years of experience in government relations, international trade and business development in the United States, as well as emerging markets, with a focus on Latin America and Asia.
He served as senior business development executive for distinguished companies such as Philips Electronics, Tandberg, AT&T and Cisco Systems, with a remarkable track record in major government and private sector sales achievements.
His natural ability to assess deceptive behavior led him to become a certified trainer in the Facial Action Coding System (FACS)a technique developed at the University of California, San Francisco (UCSF) by renowned psychiatrist and behavioral scientist Dr. Paul Ekman. He furthered his studies in Behavioral Sciences at the University of Melbourne.
Mr. Freitas is renowned for his ability to identify and interpret body language, facial microexpressions and deceptive behavior. His remarkable skills have been used to assist Latin American organizations and companies in the increasingly important area of manpower profiling and at several local and federal law enforcement agencies.
In 1996 he founded TradeSmart, which has later developed into the HAYMAN-WOODWARD group of companies, a global organization created exclusively to assist clients with international trade and business development through expatriation.
An accomplished musician, he attended the prestigious Berklee College of Music (Boston – USA), majoring in Music Production and Sound Engineering, and did an internship at Polygram Records (now Universal Music) as a post- production studio manager.